By Sean Spencer | Staff Writer One drink sparked an economic and popularity surge in pumpkin-inspired foods. Starbucks launched the pumpkin spice latte in the fall of 2003 and sold 200 million of them over the next decade. With the “PSL,” Starbucks has changed the game for marketing. According to Jemully Media, Starbucks knows how to read the audience (primarily millennials) and target them with … Continue reading Fall: the season of pumpkin-flavored everything