Apple makes bold moves with new iPhone launch

By: Ollie Gratzinger | Staff Columnist Since its initial release in 2007, Apple’s iPhone has been one of the front-runners in smartphone technology. The company has been spitting out a new device once a year with few exceptions, each promising to be bigger, better and smarter than the last. With the release of the iPhone 7 on the horizon, Apple fans and critics alike are … Continue reading Apple makes bold moves with new iPhone launch

The Duquesne DukeSeptember 15, 2016Leave a comment

Features

Apple’s iPhone 7 launch sheds light on marketing strategies

By Sean Spencer | Staff Writer On Sept. 7, Apple revealed the new iPhone 7 and 7 Plus to mixed reactions. Many people, including Audrey Guskey, associate professor of marketing at Duquesne University, are wondering, “Are we over the iPhone?” Controversially, the 3.5mm headphone jack is no longer on the iPhone. Instead, the Apple iPhone has a lightning connector for the new Apple EarPods. There … Continue reading Apple’s iPhone 7 launch sheds light on marketing strategies

The Duquesne DukeSeptember 15, 2016Leave a comment