Ad campaign aimed to spook smokers

By Sam Leon|Student Columnist We’re being scared smokeless. In the past two years, the CDC, or the Center for Disease Control and Prevention, has taken a strong approach to anti-smoking advertising. It has released several installments of its personal, engaging campaign named “Tips From Former Smokers.” The commercials feature real people—often chronically and seriously sick from tobacco use—talking about their stories directly to the viewer. … Continue reading Ad campaign aimed to spook smokers